Portfolio Details

DMPS > Digital Marketing > HealthyHandwriting.net

Digital Marketing

Year

2023

Role in project

SEO

Clients

HealthyHandwriting.net

ABOUT THE PROJECT

Client Overview

HealthyHandwriting.net is a specialized platform dedicated to promoting and providing resources for improving handwriting skills. The website offers a variety of tools, guides, and exercises designed to help individuals of all ages develop legible and efficient handwriting. To expand their reach and impact, HealthyHandwriting.net engaged in a comprehensive SEO strategy to enhance their online visibility and attract more visitors.

Overview

The main objectives for the SEO campaign for HealthyHandwriting.net were:

  • Increase Organic Traffic: Boost the number of visitors coming from search engines to the website.
  • Improve Keyword Rankings: Enhance rankings for keywords related to handwriting improvement and related educational resources.
  • Optimize Website Content: Ensure that the website’s content is engaging, relevant, and optimized for search engines.
  • Drive User Engagement: Increase user interaction and engagement with the site’s resources and tools.

Results Achieved:

  • Traffic Increase: Achieved a 90% increase in organic traffic over 5 months.
  • Improved Rankings: Secured top positions for 30 key keywords related to handwriting improvement and educational resources.
  • Enhanced Engagement: Noticed improvements in user engagement metrics, including increased time on site and lower bounce rates.
  • Increased Conversions: Experienced a 70% increase in user interactions and tool usage through optimized CTAs and improved content.

Strategy

  1. Initial Website Audit:
    • Conducted a detailed SEO audit to identify technical issues, on-page optimization opportunities, and content gaps.
    • Addressed issues related to site speed, mobile usability, and overall SEO performance.
  2. Keyword Research & Strategy:
    • Performed in-depth keyword research to identify high-value keywords relevant to handwriting improvement and educational resources.
    • Developed a targeted keyword strategy to optimize for both competitive and niche keywords.
  3. On-Page Optimization:
    • Optimized meta titles, descriptions, headers, and content to align with targeted keywords.
    • Improved internal linking and site structure to enhance user experience and search engine crawlability.
  4. Technical SEO Enhancements:
    • Fixed technical SEO issues such as crawl errors, broken links, and improved the XML sitemap.
    • Implemented schema markup to help search engines better understand the website’s content and offerings.
  5. Content Development & Optimization:
    • Created and optimized high-quality content focused on handwriting improvement tips, guides, and exercises.
    • Developed blog posts, instructional materials, and landing pages to engage users and address common handwriting concerns.
  6. Link Building Campaign:
    • Executed a strategic link-building campaign to acquire high-quality backlinks from authoritative educational and writing-related websites.
    • Engaged in outreach, guest blogging, and content partnerships to enhance domain authority.
  7. User Engagement & Conversion Optimization:
    • Improved user engagement by optimizing content for readability and usability.
    • Implemented call-to-action (CTA) strategies and conversion optimization techniques to encourage visitors to use the site’s resources and tools.
  8. Performance Tracking & Reporting:
    • Monitored key performance indicators (KPIs) including organic traffic, keyword rankings, and user engagement metrics.
    • Provided regular performance reports and adjusted strategies based on data insights and performance trends.