Portfolio Details

DMPS > Digital Marketing > JPSoftInc.com

Digital Marketing

Year

2023

Role in project

Digital Marketing

Clients

JPSoftInc.com

ABOUT THE PROJECT

Client Overview

JPSoftInc.com is a technology solutions company specializing in custom software development, IT consulting, and digital transformation services. With a focus on delivering innovative software solutions and IT strategies, JPSoftInc.com sought to enhance their online visibility and attract more clients through a targeted SEO campaign.

Overview

The main objectives for the SEO campaign for JPSoftInc.com were:

  • Increase Organic Traffic: Drive more visitors from search engines to the website.
  • Improve Search Engine Rankings: Achieve higher rankings for keywords related to software development, IT consulting, and digital transformation.
  • Optimize Website Content: Ensure the website’s content is optimized for both users and search engines.
  • Enhance Lead Generation: Attract high-quality leads through improved search visibility and optimized content.

Results Achieved:

  • Traffic Growth: Achieved a 50% increase in organic traffic over 5 months.
  • Ranking Improvement: Secured top positions for 25 key industry-related keywords, resulting in higher visibility and click-through rates.
  • Enhanced Engagement: Noticed improvements in user engagement metrics, including increased time on site and lower bounce rates.
  • Lead Generation: Generated 100 qualified leads through improved search visibility and optimized content.

Strategy

  1. Initial Website Audit:
    • Conducted a thorough SEO audit to identify technical issues, on-page optimization opportunities, and content gaps.
    • Addressed technical issues such as site speed, mobile responsiveness, and SEO best practices.
  2. Keyword Research & Strategy:
    • Performed detailed keyword research to uncover high-value keywords relevant to software development, IT consulting, and related services.
    • Developed a keyword strategy to target both competitive and niche keywords to attract relevant traffic.
  3. On-Page Optimization:
    • Optimized meta titles, descriptions, headers, and content to align with targeted keywords.
    • Improved site navigation and internal linking to enhance user experience and search engine crawlability.
  4. Technical SEO Improvements:
    • Fixed technical SEO issues such as crawl errors, broken links, and improved the XML sitemap.
    • Implemented schema markup to help search engines better understand the website’s content and services.
  5. Content Development & Optimization:
    • Created and optimized high-quality content focused on software development, IT consulting, and digital transformation.
    • Developed blog posts, case studies, service pages, and landing pages to engage users and showcase JPSoftInc.com’s expertise.
  6. Link Building Campaign:
    • Implemented a strategic link-building campaign to acquire high-quality backlinks from authoritative tech and business websites.
    • Engaged in outreach, guest posting, and content partnerships to boost domain authority.
  7. Local SEO Optimization:
    • Optimized Google My Business profile and local business listings to enhance visibility for local searches related to IT services.
    • Focused on local citation building and localized content to attract nearby clients.
  8. Performance Tracking & Reporting:
    • Monitored key performance metrics including organic traffic, keyword rankings, and lead generation.
    • Provided regular performance reports and adjusted strategies based on data insights and performance trends.