Portfolio Details

DMPS > SEO > SuedSolarTechnik.ch

SEO

Year

2023

Role in project

SEO

Clients

SuedSolarTechnik.ch

ABOUT THE PROJECT

Client Overview

SuedSolarTechnik.ch is a leading provider of solar energy solutions in Switzerland, specializing in the installation and maintenance of solar panels and related technologies. As a company dedicated to promoting sustainable energy, SuedSolarTechnik.ch sought to enhance their online presence to reach more potential clients and expand their market reach through strategic SEO services.

Overview

The primary goals for the SEO campaign for SuedSolarTechnik.ch were:

  • Increase Organic Traffic: Drive more traffic from search engines to the website.
  • Enhance Keyword Rankings: Improve search engine rankings for key terms related to solar energy and installations.
  • Optimize Website Content: Ensure the website’s content is optimized for both users and search engines.
  • Improve Local Visibility: Strengthen local search presence to attract clients in Switzerland.

Results Achieved:

  • Traffic Increase: Achieved a 95% increase in organic traffic over 5 months.
  • Improved Rankings: Secured top positions for 80 high-impact keywords related to solar energy and installation services.
  • Enhanced Engagement: Noticed improvements in user engagement metrics such as lower bounce rates and longer session durations.
  • Lead Generation: Generated 80 qualified leads through enhanced local search visibility and optimized content.

Strategy

  1. Website Audit:
    • Conducted a comprehensive SEO audit to identify technical issues, on-page SEO opportunities, and content gaps.
    • Addressed issues related to site speed, mobile usability, and overall SEO performance.
  2. Keyword Research & Strategy:
    • Performed detailed keyword research to uncover high-impact keywords relevant to solar energy and installation services.
    • Developed a targeted keyword strategy to enhance visibility for both competitive and niche keywords.
  3. On-Page Optimization:
    • Optimized meta titles, descriptions, headers, and content to align with targeted keywords.
    • Improved internal linking structure and site navigation to enhance user experience and search engine crawlability.
  4. Technical SEO Enhancements:
    • Fixed technical SEO issues such as crawl errors, broken links, and improved the XML sitemap.
    • Implemented schema markup to provide search engines with a better understanding of the site’s content and services.
  5. Content Creation & Optimization:
    • Developed high-quality content tailored to the solar energy sector, including informative blog posts, case studies, and service pages.
    • Focused on content that addresses common customer questions and showcases SuedSolarTechnik.ch’s expertise in solar solutions.
  6. Local SEO Optimization:
    • Optimized the Google My Business profile and local business listings to enhance visibility in local search results.
    • Engaged in local citation building and localized content creation to attract clients in Switzerland.
  7. Link Building Strategy:
    • Implemented a strategic link-building campaign to acquire high-quality backlinks from relevant and authoritative websites in the energy and technology sectors.
    • Utilized outreach, guest posting, and partnerships to boost domain authority.
  8. Performance Tracking & Reporting:
    • Monitored key SEO metrics including organic traffic, keyword rankings, and user engagement.
    • Provided regular reports and adjusted strategies based on performance data and analytics.