Portfolio Details

DMPS > SEO > WebTrills.in

Website · Development

Year

2023

Role in project

SEO

Clients

Webtrills.in

ABOUT THE PROJECT

Client Overview

WebTrills.in is a dynamic digital solutions provider specializing in innovative web development and digital marketing services. As a forward-thinking company, they sought to enhance their online presence and search engine visibility to attract more clients and grow their business.

Overview

The primary objectives for the SEO services were:

  • Increase Organic Traffic: Boost the number of visitors coming from search engines.
  • Improve Search Engine Rankings: Enhance rankings for targeted keywords to drive relevant traffic.
  • Optimize Website Performance: Ensure the website’s on-page and technical aspects were optimized for better user experience and search engine crawlability.

Generate Quality Leads: Attract high-intent leads through improved search

Results Achieved:

  • Traffic Increase: Achieved a 90% increase in organic traffic within 5 months.
  • Improved Rankings: Secured top positions for 30 targeted keywords, resulting in higher visibility and click-through rates.
  • Enhanced User Engagement: Noticed an improvement in user engagement metrics such as lower bounce rates and longer session durations.
  • Lead Generation: Generated 300 quality leads through improved search visibility and optimized landing pages.

Strategy

  1. Website Audit:
    • Conducted a comprehensive SEO audit to identify technical issues, content gaps, and opportunities for improvement.
    • Addressed site speed, mobile responsiveness, and on-page SEO elements.
  2. Keyword Research:
    • Performed in-depth keyword research to identify high-impact keywords relevant to WebTrills.in’s services and target audience.
    • Developed a keyword strategy to align with their business objectives and content goals.
  3. On-Page Optimization:
    • Optimized meta titles, descriptions, headers, and content for targeted keywords.
    • Improved internal linking structure to enhance site navigation and SEO.
  4. Technical SEO Enhancements:
    • Addressed technical issues such as crawl errors, broken links, and XML sitemap optimization.
    • Implemented schema markup to enhance search engine understanding of the website’s content.
  5. Content Strategy:
    • Created and optimized high-quality, relevant content to engage users and attract search engine traffic.
    • Developed blog posts, case studies, and landing pages targeting specific keywords.
  6. Link Building:
    • Executed a strategic link-building campaign to acquire high-quality backlinks from authoritative websites.
    • Engaged in guest posting, outreach, and partnership development to boost domain authority.
  7. Local SEO Optimization:
    • Enhanced local search presence by optimizing Google My Business profile and local citations.
    • Focused on increasing visibility in local search results to drive local traffic.
  8. Performance Tracking & Reporting:
    • Monitored key performance indicators (KPIs) including organic traffic, keyword rankings, and conversion rates.
    • Provided regular performance reports and adjusted strategies based on analytics and insights.